Privacy Policy

Last Updated: 27 May 2025


Thank you for visiting www.lexpushka.com ("my website"). I, Lex Pushka ("I", "me", "my"), am committed to protecting your privacy. This policy outlines what personal data I collect, how I use and protect it, and your rights regarding your data when you visit my website or subscribe to my newsletter.

For any privacy-specific concerns or to exercise your data rights, please contact me at [email protected].


What Information I Collect and Why

Website Browsing & Analytics

When you visit my website, I automatically collect certain information about your device and your interaction with my site. This is primarily done through Google Analytics and server logs from Cloudflare (my website host and content delivery network).

The information collected may include:

  • Your IP address (which may be partially anonymised by Google Analytics)
  • Approximate geographical location derived from your IP address
  • Your browser type and version, operating system, and device type
  • The pages you visit on my website, the time and date of your visit, and the time spent on those pages
  • Referring websites or search terms that led you to my site

I use this information for the following purposes:

  • To understand how visitors use my website, allowing me to improve its content, design, and functionality (Legal basis: Your consent for analytics cookies; Legitimate interest for aggregated, non-identifying statistical analysis).
  • To maintain the security and operational integrity of my website (Legal basis: Legitimate interest). Cloudflare may process your IP address for security purposes, such as identifying and blocking malicious traffic.

Google Tag Manager is used to manage the deployment of Google Analytics and other tags on my website. It does not typically store personal data itself but facilitates the data collection by these tools.

Cookies and Similar Technologies

My website uses cookies, which are small text files stored on your device, to enhance your browsing experience, analyse website traffic, and help me improve my services.

I use the following types of cookies:

  • Essential Cookies: These are necessary for the website to function properly. They do not store personally identifiable information and are typically set in response to actions made by you, such as setting your privacy preferences. (Legal basis: Legitimate interest).
  • Analytics Cookies (e.g., Google Analytics): These cookies help me understand how visitors interact with my website by collecting and reporting information anonymously (or pseudonymously). These are only placed on your device if you provide your explicit consent via my cookie consent banner. (Legal basis: Consent).

You can manage your cookie preferences and withdraw your consent at any time through the cookie consent banner or settings tool on my website. You can also control cookies through your browser settings, but please note that disabling essential cookies may affect the functionality of this website.

Newsletter Subscriptions

If you choose to subscribe to my newsletter, I will collect your name and email address. I use this information solely to send you updates about my writing and related news.

I use Brevo as my third-party email marketing platform to manage my newsletter and send emails. When you subscribe, your name and email address will be shared with Brevo for this purpose. (Legal basis: Your explicit consent, given when you sign up for the newsletter).

You can unsubscribe from my newsletter at any time by clicking the "Unsubscribe" link found in the footer of every newsletter email I send, or by visiting https://lexpushka.com/unsubscribe.


Who I Share Your Data With (Third Parties)

I do not sell your personal data. I only share your data with trusted third-party service providers as necessary to operate my website and provide my services to you. These include:

  • Cloudflare: My website hosting and content delivery network provider. Cloudflare may process data passing through its network for security and performance optimisation. See Cloudflare's Privacy Policy.
  • Google Analytics & Google Tag Manager: For website analytics and tag management. Data collected by Google Analytics is processed by Google. See Google's Privacy Policy.
  • Brevo (formerly Sendinblue): My email marketing platform for newsletter delivery. See Brevo's Privacy Policy.

These third parties are contractually obligated to protect your data and use it only for the purposes I specify.


International Data Transfers

Some of the third-party services I use (such as Google and Brevo) may process and store your personal data in countries outside of the United Kingdom (UK) and the European Economic Area (EEA), including the United States. When your data is transferred internationally, I rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to ensure your data receives a level of protection consistent with UK and EU data protection laws.


Data Retention

I will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Analytics Data: Data collected via Google Analytics is retained according to the settings I have configured within Google Analytics (e.g., for a period of 14-26 months), after which it is aggregated or deleted.
  • Newsletter Data: I will retain your name and email address for as long as you remain subscribed to my newsletter. If you unsubscribe, your details will be removed from my active mailing list promptly.


Data Security

I take reasonable technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure.


Your Data Rights

Under data protection law (including the UK GDPR), you have various rights regarding your personal data. These include the right to:

  • Access: Request a copy of the personal data I hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure (Right to be Forgotten): Request deletion of your personal data under certain conditions.
  • Restrict Processing: Request that I limit the processing of your personal data under certain conditions.
  • Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transferred to another controller where technically feasible.
  • Object to Processing: Object to the processing of your personal data where I am relying on legitimate interests as the legal basis, or for direct marketing purposes.
  • Withdraw Consent: Withdraw your consent at any time where I rely on consent as the legal basis for processing your data (e.g., for newsletters or non-essential cookies). This will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact me at [email protected]. I will respond to your request within one month, as required by law.

You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been infringed. In the UK, the relevant authority is the Information Commissioner's Office (ICO) (www.ico.org.uk).


Changes to This Privacy Policy

I may update this privacy policy from time to time to reflect changes in my practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. I encourage you to review this policy periodically.


Contact Me

If you have any questions or concerns about this privacy policy or my data practices, please contact me at: [email protected].

You can also use [email protected] to share ideas about website features.